Canon EOS 1D Mark IV eyes up the D3s
The new Canon EOS 1D Mark IV is described by its maker as “a high-speed multimedia performance monster” and it’s clearly aiming for a battle with the Nikon D3s announced 6 days ago. The EOS 1D Mark IV boasts a new 16 megapixel CMOS sensor (APS-H, 1.3x crop) and dual DIGIC 4 processors which can keep up with the flurry of data that 121 JPEGs at 10 frames per second will deliver.

The new Canon EOS 1D Mark IV
Superb low-light performance with ISO 102,400
While the resolution jumps and the frame rate is held steady from the EOS 1D Mark III, one area in which the Mark IV displays phenomenal improvement is the ISO range on offer: ISO 100-12,800 as standard, with extended high ISO modes up to 102,400. The EOS 1D Mark III offered a standard 100-3200 ISO range with ISO 6400 boost.
The 1D Mark IV’s maximum ISO of 102,400 matches the Nikon D3s but the key difference is the pixel density challenge that Canon face to produce clean high-ISO images. The Nikon D3s has fewer megapixels and a greater sensor area (full-frame rather than APS-H), resulting in a pixel density of 1.4MP/cm2, whereas the 1D Mark IV has a 3.1MP/cm2 pixel density. Canon has approached the high ISO challenge by improving the sensor design rather than increasing detail-destroying noise reduction post-capture. The new 16 megapixel sensor features Canon’s latest technology to squeeze maximum performance from light reaching the sensor: Gapless microlenses and higher sensitivity photodiodes produce a stronger signal to noise ratio, the end-result is less noise in your images.
The new 16 megapixel APS-H CMOS sensor
New 45-point Autofocus System
The 45-point AF system has been completely redesigned, in a bid to escape the Mark III’s AF gremlins, whilst setting a new benchmark for professional EOS digital SLRs. The AF sensor features 39 cross-type points which are enabled with f2.8 lenses (or faster), specific f4 lenses and f2.8 lens + teleconverter combinations. The EOS 1D Mark III only featured 19 cross-type points and like previous 1-series DSLRs only offered faster AF performance with f4 lenses using the centre point.
To enable the enhanced cross-type point performance with the 1D Mark IV simply attach any f1.2-f2.8 EF lens or the following options:
- Canon EF 17-40mm f4L
- Canon EF 24-105mm f4L IS
- Canon EF 70-200mm f2.8L IS + Extender EF 1.4x II
- Canon EF 200mm f2L IS + Extender EF 2x II
- Canon EF 300mm f2.8L IS + Extender EF 1.4x II
- Canon EF 400mm f2.8L IS + Extender EF 1.4x II
Continuous Shooting
The Canon 1D Mark IV is capable of capturing full resolution 14-bit RAW images at 10 frames per second, enabled by the dual DIGIC 4 processors which have 6 times the processing power of DIGIC III found in the 1D Mark III. This processing power is also put to good use when the 1D Mark IV is combined with a new UDMA 6 compact flash memory card, such as the SanDisk Extreme Pro range, capturing 121 JPEGs or 28 RAW images at the full 10 FPS.
Create Professional Images & Video
The Canon EOS 1D Mark IV is designed with a new breed of photojournalists and sports photographers in mind, offering blazing continuous shooting performance alongside advanced HD video capability. Many staff photographers are increasingly being asked to capture stills & video, a blending of the media lines. Here the 1D Mark IV won’t disappoint; 1080p capture at 24/25/30p frame rates, 720p capture offering higher 50/60p frame rates, and external microphone support all lend themselves to professional quality video capture.

The EOS 1D Mk 4 offers fast, powerful, high resolution performance for professional photographers
The 1D Mark IV retains all the features that make it perfect for professional photographers; including 76 rubber seals for reliable water resistance, the 100% viewfinder, tried & tested ergonomic controls, and the 1500 shot battery life with the LP-E4 (at 23°C). Auto Lighting Optimiser (ALO) has been added, a first for a professional EOS camera, which offers automatic contrast & brightness correction, enabling less post-production and a faster workflow. It’s getting competitive out there – the time from capture to publish is dropping all the time – and Canon hope this will give 1D Mark IV owners an edge.
Canon EOS 1D Mark IV vs Mark III vs Nikon D3s
| EOS 1D Mark III | EOS 1D Mark IV | Nikon D3s | |
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| Megapixels | 10.1 | 16.1 | 12.1 |
| Pixel Density | 1.9MP/cm2 | 3.1MP/cm2 | 1.4MP/cm2 |
| Total ISO Range | 50 – 6400 | 50 – 102,400 | 100 – 102,400 |
| Frames per Second | 10 | 10 | 9 (FX) / 11 (DX) |
| Continuous Capture | 110 JPEG / 30 RAW | 121 JPEG / 28 RAW | 130 JPEG / 48 RAW |
| Autofocus | 45-points (19 cross-type) | 45-points (39 cross-type) | 51-points (15 cross-type) |
| Metering | 63-zone | 63-zone | 1005-zone |
| LCD Screen | 3 inch (230k pixels) | 3 inch (920k pixels) | 3 inch (921k pixels) |
| Video | No | 1080p & 720p | 720p |
| Weight | 1355g | 1180g | 1240g |
View the Canon EOS 1D Mark IV at Warehouse Express
+ Further EOS 1D Mark IV details on Canon.co.uk



(8 votes, average: 4.25 out of 5)

Looks exciting stuff. I wonder what the 1Ds Mk IV will have in store and at what price!
NickAt present though, I still think that the Canon 5D mk ii produces the best image quality for any non medium format cmera on the market.
[...] This post was mentioned on Twitter by Warehouse Express and Barry Chignell, Eriç D. Eriç D said: Surely the D3s doesn't have a 1005 zone metering mode !!! RT @WexTweets Canon & Nikon go toe-to-toe? http://j.mp/1aY3sf [...]
Tweets that mention Canon EOS 1D Mark IV eyes up the D3s | Warehouse Express -- Topsy.comCanon must be having a laugh if they think anyone other than an agency is going to pay 4 and a half grand for the 1DMK4 after the autofocus fiasco withthe Mk 3.
trevor daviesDon’t think there will be a shortage of bodies this time round. Sure all the usual mugs will upgrade.
After owning the mk3 for two years now with no focus or any other problems what so ever , i will be purchasing the mk4 ,so does that make me one of the usual mugs ! i think not and if you look at the price its under 4 grand
*Comment edited by moderator
ian bassetthave to agree with ian… i too have owned 1dmkiii for two years,best slr i ever bought,no probs and will keep, but the mkiv is def on wish list,stunning camera!!!!!!!
john burrowswell im back and being one off those usual mugs out there i thought id post this comment about the mk4 , after taking delivery of my nice shiny new mk4 a couple of weeks ago ,iv been out playing with it , and its fantastic every aspect of this camera is outstanding ,canon has really don a job on this one , 10 out of 10 all the slr ill ever want so why don’t the moaners and groaners just simply go out and buy one ,and get out there and enjoy the thing .
ianI’ve had a pair of these now since march and they have been thoroughly put through their paces shooting over 40 weddings. I thought I’d miss the full frame 1DS MKIII but a few steps back offers the same field of vision. Noise at high ISO is incredible. I can now shoot at 4000ISo and get cleaner images than at 1000ISO on the 1DSIII.
Chris C